The Wholeness Project came to me looking for a visual identity that could reflect the heart of their community— a yoga program rooted in the five bodies and the belief that we grow, heal and remember together. In a world that feels increasingly fast and fragmented, their intention is to offer a space for rest, reflection and self-discovery. I immersed myself in their language, their seasons and their emotional landscape, and from there began shaping a visual universe that felt human, cyclical and whole. Using research, intuition and AI-generated imagery as a conceptual tool, the identity grew as an extension of their purpose and the spiritual intelligence that guides their work.

The Wholeness Project was built from a graphic system rooted in the circle — a symbol of totality, continuity, and the shared space where community gathers. The circle functions simultaneously as lens and cosmos: a window that focuses, a binocular that observes, and a macro-universe that contains. From this starting point emerges a visual language that blends circular forms with block color, serif typography, spacious layouts, soft gradients, and an inclusive approach to color. The system moves fluidly between minimalism —a single shape, a sun, a quiet field of yellow— and the emotional maximalism of human experience: the five bodies, the five elements, movement, introspection, and collective connection.

The Wholeness Project works between purpose (dharma), movement (dynamic), and spiritual intelligence (divine). This triptych becomes the emotional compass of the brand — a living rhythm that shapes its voice, visuals, and community presence. The system is held together by texture, workshops, events, readings, and practices that give form to the project. It becomes an identity that breathes and gathers: soft yet expansive, intimate yet communal, simple yet deeply human.